Benny the Bull (Chicago) is the GOAT mascot. Does acrobatics on a trampoline, gets into fake fights with opposing fans, and once tackled a streaker. Hugo the Hornet does half-court shots off trampolines. Mascots earn $100K-400K/year. Yes, really.
T-shirt cannons. Dance cams. Kiss cams (the awkward ones go viral). Fan competitions for prizes. The NBA timeout experience is designed so you never get bored — even when the game is boring.
The Laker Girls (est. 1979) are the most famous. Every team has a dance squad. They perform during timeouts and halftime. Tryouts are intense — thousands apply, 20 make it. Many dancers have professional dance backgrounds.
Not as big as the Super Bowl, but NBA halftime shows feature: acrobats, dog shows, contortionists, and occasionally musical acts. The All-Star Game halftime show is the biggest — recent performers include J. Cole, Usher, and Lil Wayne.