LeBron's Instagram videos screaming "TACO TUESDAYYY" became a weekly event. He tried to trademark it. The trademark office said no. The internet said yes. Peak wholesome LeBron content.
The sleep gesture after hitting a dagger three. It became the most copied celebration in basketball. Kids do it in pickup games. Curry does it in the Finals. Cold-blooded.
Kevin Durant was caught using fake Twitter accounts to defend himself and criticize his former teammates. "He didn't like the organization or playing for Billy Donovan." The internet never let him forget it.
Butler showed up to media day with straightened hair and an emo look. The internet exploded. Memes everywhere. Butler leaned into it — changed his profile pictures, did interviews in character. Marketing genius.
After winning the championship, Giannis sang "You Are My Sunshine" to his son in the press conference. 50M+ views. The most wholesome moment in NBA history. Everyone cried.